When hiring a SEO specialist, many people believe that a SEO agency can guarantee first page results for your selected keywords, but frankly even though it sounds tempting, it’s also a myth and at times even a scam. Such agencies can only keep up with their promise by giving you first page results for keywords with less competition or by using bleak SEO techniques with effects that are short lived once Google analyzes your website properly. Even though agencies offer money-back guarantees, one must not be lured in by them.
Firstly, it’s important to know that search engines are not controlled by any individual, but by algorithms set by developers that can adapt and rank results accordingly. If people were granted the ability to modify ranking, the search engines would eventually fail and this is why Google is one of the top search engines are its algorithms are unbiased and efficient. If any SEO agency can guarantee first page results due to a contract with Google, they’re trying to con you and working with them shouldn’t be an option for you.
Search Engines have the ability to modify itself based on the competition and therefore unless the SEO expert has access to Google Algorithm and can even stop other websites from reaching the top, no SEO agency can guarantee first page results. Another factor that makes SEO difficult is the different type of datacenter Google uses, which means each search query can have different results. Furthermore if the user is logged in, Google analyses the users previous search behavior and modifies its search results based on that and various factors such as geographical location are taken into condition and thus making SEO more and more complex.
Even though tempting you with money-back guarantees, one must not involve themselves with such agencies are their illegal SEO policies can get you blacklisted in search engines whilst your money is wasted on irrelevant keywords and ghost traffic that does not help with the growth of your website. Like advertisements in the marketing industry, no agency can guarantee you the number of clicks a banner gets or the number of people that contact you after seeing an ad in the newspaper and therefore similarly, it’s impossible for someone to guarantee you first page results unless they’re trying to trick you and this is why one must be constantly vigilant against such tricksters.
Utility of a SEO consultant has become a matter of debate with all the scrutiny coming along the way. It is also ambiguous as a large number of website owners don’t have enough knowledge on the effectiveness of a SEO consultant and they cannot reciprocate to the importance of the scenario. This debate has seen many reviews coming with the title as SEO consultants the used car salesmen. But it is not true with the fact that SEO consultant and SEO theories plays an important role to market a website.
The whole thing has been manipulated by many web developers who showcase themselves as a SEO consultant. Many of the website owners who consult these web developers are naïve or new to industry and most of them are unfamiliar with the website ranking system. They are alien to terms like keywords, back links and Latent Semantic Indexing. And the web developers exploit rather uses these crevices with emaciated knowledge they have on SEO. The trickery works as almost everyone finds it sound and valuable but it is not what SEO is all about.
The job of a SEO consultant is not that easy as optimization demands a lot of time and it is a long process which surely boost in the ranking anthology. Most of the developers creates a hoax and pretend to be as efficient as a proper SEO consultant. As they are not informed with the skills and most of time they target the irrelevant keyword with respect to the content on the web page. Developing back links demands a lot of time, proper execution, detailed planning, and experience. It is not an easy process but if it is done effectively then definitely it will uplift ranking of a website.
If you are an owner of a website and desire to boost up the ranking of your website then you should opt for a real time SEO consultant. In such a case you should also check the experience of the consultant in the field and make sure that the consultant is not pretending or a hoax. As a website owner you need to cross examine their capabilities and ask them to explain their plan so as to enhance the ranking. Ask them about their previous work and make your decision. This will surely help you out and will also come to know a lot about website optimization if you are inexperienced.
A qualified SEO consultant will explain everything about their plans and every detail and make it transparent for you. On the other hand, the less experienced one will only talk about technicalities and will come up with some mugged up technical nonsense. A good consultant will understand the theme of the content and will allocate the relevant keywords which will be aimed to uplift the ranking of the website.
So, if you are new to the whole web marketing system then you should avoid the nonsense of the developers who pretend to be SEO consultants and should opt for proper experienced SEO experts to get some appropriate results. It is better to avoid the notion SEO consultants the used car salesmen.